I’m a lawyer by trade and as I, I guess got hit by the entrepreneurial bug, decided I didn’t want to do the typical firm sort of thing and so hung out a shingle, and because I was, I guess, again kind of the entrepreneurial bug, I really had a heart towards providing counsel to entrepreneurs.
HOW HE USED OUR SYSTEM:
Frankly it’s very neat to me, here I am, sitting in the middle of Kentucky and I’ve sold products to people in Germany and Spain and Italy and France in addition to throughout the United States. That’s a really cool thing to say and it just makes you feel pretty good.
So really the business, the success that you can garner from the Superheroes methodology is all about scale, not only in terms of stacking SKU’s on top of one another but also expanding to different marketplaces.
So my goal is to, every product, every year I’d like to be launching a SKU a month. So that’s a pretty aggressive growth scale.